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Responsible AI for Retail & E-commerce

Personalisation engines, recommendation systems, fraud detection, and customer service chatbots are transforming retail. We help you ensure these systems are fair, transparent, and auditable to build customer trust and meet regulatory demands.

Common AI Risks in Retail:

  • Personalisation & Pricing: Risk of discriminatory or unfair pricing models based on user data.
  • Recommendation Engines: Can create filter bubbles and limit exposure to diverse products, potentially reinforcing biases.
  • Fraud Detection: Models can incorrectly flag legitimate transactions, leading to poor customer experiences, particularly for marginalized groups.
  • Customer Service Chatbots: Poorly designed chatbots can provide incorrect information or fail to escalate critical issues, harming brand reputation.

Key Deliverables for Retailers

We deliver a comprehensive EU AI Act gap analysis, a Data Protection Impact Assessment (DPIA) template for AI systems, chatbot interaction guidelines, and a transparency report for your customers.

Timeline

Retail AI Risk Assessment: 1–2 weeks • Customer Trust Pack: 2–4 weeks

Contact Us for AI Governance Support

Questions about AI compliance or ethics? Our expert team is ready to help you navigate the complexities of responsible AI.

Email

Our team will get back to you within 24 hours.

info@zenaigovernance.com

Working Hours

Monday - Friday: 9:00am - 5:00pm GMT

Saturday - Sunday: Closed

Registered Office

128 City Road, London,
EC1V 2NX, UNITED KINGDOM

Ready for a Deeper Dive?
Our AI Governance Health Check is a comprehensive questionnaire that provides us with the detailed context needed to give you a tailored compliance strategy.
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